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What is hygge? | Shop Hygge Box Subscription
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What is hygge?

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I can’t remember the exact moment I first learned about hygge—but I do remember the feeling.

At first, I thought it was just about winter: candles, hot drinks, wool socks, fluffy blankets, chocolate... lots of chocolate. But when I visited Copenhagen and started living like a local, I realized something life-changing:

Hygge isn’t just about being cozy—it’s about creating comfort, safety, and joy in every part of your life.

And once you start embracing it? Everything begins to shift.

So, what is hygge?

If you’ve never heard the word before, let me break it down simply:

Hygge (pronounced "hue-gah" or "hoo-guh") is the Danish art of living well through coziness, presence, and connection.

It’s about feeling safe, content, and fully alive—whether you’re curled up with a book, sharing a candlelit dinner with friends, or just taking a peaceful walk through nature.

It’s how you slow down in a fast world.
It’s how you soften the edges of a hard day.
It’s how you return to yourself.

And it looks different for everyone.

What does hygge look like?

Yes, it might be:

  • A hot cup of tea and your favorite blanket
  • Candlelight on a rainy night
  • Fuzzy socks, warm soup, and no plans

But it can also be:

  • Finishing a workout and letting yourself rest
  • Volunteering at your local food bank
  • Digging in the garden or getting lost in a library aisle
  • Getting enough sleep. (Seriously.)

Hygge isn’t just about coziness—it’s about care.
It’s about tuning into what you need and giving yourself permission to choose comfort over chaos.

Why is hygge so popular?

Look at the data: Denmark consistently ranks as one of the happiest countries in the world. And guess what? Many believe hygge plays a big part in that.

Why?

Because hygge is built on three powerful habits:

1. Respecting your physical self

Listening to your body. Moving when it needs to move. Resting when it needs to rest. Eating meals that nourish, not punish.

2. Nurturing your mental health

Unplugging. Making space for joy. Spending time with people who get you. Taking a breath before reacting.

3. Investing in your future self

From sustainable choices to intentional living, hygge encourages us to care not just about today—but about tomorrow too. That includes caring for the planet, our homes, our relationships, and our inner world.

How do you pronounce hygge?

You’ll hear people say “hue-gah,” “hoo-guh,” even “hugge” (which, honestly, feels fitting—because hygge is like a hug for your soul).

There’s no “wrong” way to say it. Say it how you feel it.

How to start living a hygge lifestyle

Let’s be honest: one of the biggest barriers to hygge is time. We’re busy. We’re overwhelmed. We’re constantly connected.

But here’s the thing:
You don’t need more hours in the day. You need to protect the ones you’ve already got.

Try this:

  • Be ruthless about cutting out energy-draining habits or obligations.
  • Get creative about making room for joy—even if it’s five minutes at a time.
  • Start small. Light one candle. Say no to one thing. Choose one moment to slow down.

You don’t have to overhaul your life. You just have to start noticing it again.

Why hygge just might be the solution

Let’s be real—modern life isn’t built for ease. Stress is baked into our calendars. Our attention is always pulled in a hundred directions. And yet, something inside us whispers:

There’s got to be a better way.

Hygge is that better way.

It invites you to come back to the simple, healing rhythm of being human:

  • Care for your body
  • Connect with your people
  • Create beauty in your space
  • Find meaning in the moment

And most importantly?

Let yourself feel good—without guilt.

Hygge is the #BestLifestyleChoiceEver

Living a hygge life doesn’t mean you ignore the hard things. It means you don’t let them steal everything.

You reclaim your right to joy.
You make peace your default setting.
You lead a life that feels as good as it looks.

So go ahead—do something kind for yourself today. Light the candle, take the walk, call a friend, or rest without shame.

Because happy people are kinder people.

And honestly?
Hygge is the best lifestyle choice ever.